Unleash the Lion

The Verstappen family is a family of true racers at heart. Perseverance and determination are qualities they are born and raised with. The goal is always to win, no other outcome matters. Trust your instincts and focus on the goal, those are the core values ​​which Victoria Jane Verstappen grew up with. This mentality is what Victoria likes to call: unleash your inner lion and this is exactly what the collection is all about. All the items from the Unleash The Lion collection, should help you release your own inner lion in whatever you want to do. It should help you radiate ambition, confidence and style on your own journey in life.

Unleash The Lion is geared towards creating items of high quality materials and unique designs. This is achieved by not making any concessions to quality or making adjustments to the demands of the industry. Each item is designed as you would expect a Formula 1 car is made; accurate, custom-built and rigorously quality tested by the best in the industry. An item will only become part of the collection when it represents the values ​​of the brand down to the smallest details.

If you share these values ​​with the Verstappen family, the Unleash The Lion collection is your perfect match! Wear it with pride and confidence and UNLEASH YOUR INNER LION! - By Victoria Jane Verstappen

Would you like to shop more Max Verstappen or Red Bull Racing clothes and accessories? Check out our Red Bull Racing Lifestyle and Max Verstappen collections! Can’t find what you looking for? Our Customer Service crew is always happy to help you find what you need.